Welcome to Smart, Sustainable Nutrition.
Healthier Plant-Based Food and Treats for your Pet and the Planet. Carbon Neutral Shipping.
100% Vegan Friendly & Cruelty Free Products

UNBEATABLE, Smart Nutrition.

Get all the goodness of nature in flavour-packed foods and treats! High protein, nutritionally complete and balanced formulas to ensure your Pooch thrives! Reduce inflammation caused by a bad diet, a natural way to a healthier pet. Tasty treats, full of natural flavours your dog will love! Options for Cats too.  LEARN MORE about making the switch

HELP Our Planet. All items 100% Free of Animal Proteins. Carbon Neutral Shipping.
Imagine a world where we can reduce land use by 
75%, save billions of animal lives every day, slash our carbon emissions and thrive by eating friendlier, healthier food. All we have to do is eat Smarter. LEARN MORE about the environmental benefits

We want to know about your experience, REVIEW A PRODUCT to help others and you could WIN a VOUCHER each month! Just navigate to your product and enter your review at the bottom of the page to be in the draw.